Project Products
In 2019-2020, The Rubber Impact Project focused on disrupting the bicycle inner tube waste stream in San Francisco, CA. This rhizome-like project takes a unique broad-based approach to sustainability by collectively harnessing various design drivers—data, technology, products, experiences, systems, and implications—in order to model needed systemic change. The result is an “opportunity template” that leverages the unique components of a community so as to facilitate increased sustainability.
We presented our findings at RubberCon 2020 (conference theme: Environment and Recycling: A Strategic Challenge for Rubber Materials) in Paris, and at On Sustainability Research Network's 17th International Conference on Environmental, Cultural, Economic & Social Sustainability, in Amsterdam, 2021 (conference theme: Accelerating the Transition to Sustainability: Policy Solutions for the Climate Emergency).
The Rubber Impact Project also functions as a gateway to discuss further environmental issues surrounding transportation rubber, ubiquitous globally. Recent studies show that 30% of ocean microplastics are actually transportation rubber.